Beneath the Surface

Winter 2014
bts

MekTek Studios was contracted by MPC Creative to work on Chrysler’s Beneath the Surface virtual reality (VR) experience. Beneath the Surface is a first-of-its-kind interactive demo which uses the latest Oculus Rift DK2 headset to immerse users into a beautiful rendering of the Chrysler 200. Users can interact with the interface to take audiovisual tours of the state-of-the-art facilities that make various parts of such a vehicle possible. MekTek Studios was brought onto the project because of their Unreal Engine 4 (UE4) and virtual reality expertise. The MekTek team was responsible for the bulk of the UE4 development. Consumers were able to experience Beneath the Surface live at the November 2014 Auto Show in Los Angeles and the January 2015 Detroit Auto Show. The experience has been credited as, “pushing the boundary of what’s doable in virtual reality.”

The creative production challenge was to maintain maximum visual quality while creating an ‘exploding car’. Together, MekTek Studios, Wieden+Kennedy, Stopp and MPC Creative achieved this. The user can experience it firsthand as the car flies apart and encircles them, showing off the quality and craftsmanship of the vehicle. The user interacts with the car parts in real-time, which allows the viewer to cue additional immersive film content. The virtual tour is augmented by an explosive soundscape that literally shakes the car beneath the user.

About Oculus Rift

The Rift is a virtual reality head-mounted display developed by Oculus VR. It was initially proposed in a Kickstarter campaign, during which Oculus VR (at the time an independent company) raised US$2.4 million for the development of the product.

The Rift will be released in Q1 2016, making it one of the first consumer-targeted virtual reality headsets. Oculus has described it as "the first really professional PC-based VR headset". It has a resolution of 1080x1200 per eye, a 90 Hz refresh rate, and a wide field of view. It has integrated headphones which provide spatialised audio. The Rift has full 6 degree of freedom rotational and positional tracking. The positional tracking is performed by a separate tracking unit, which is included with each Rift and normally sits on the user's desk. This system allows for using the Rift while sitting, standing, or walking around the same room.

source: wikipedia