MekTek Studios was contracted by MPC Creative to work on Chrysler’s Beneath the Surface virtual reality (VR) experience. Beneath the Surface is a first-of-its-kind interactive demo which uses the latest Oculus Rift DK2 headset to immerse users into a beautiful rendering of the Chrysler 200. Users can interact with the interface to take audiovisual tours of the state-of-the-art facilities that make various parts of such a vehicle possible. MekTek Studios was brought onto the project because of their Unreal Engine 4 (UE4) and virtual reality expertise. The MekTek team was responsible for the bulk of the UE4 development. Consumers were able to experience Beneath the Surface live at the November 2014 Auto Show in Los Angeles and the January 2015 Detroit Auto Show. The experience has been credited as, “pushing the boundary of what’s doable in virtual reality.”
The creative production challenge was to maintain maximum visual quality while creating an ‘exploding car’. Together, MekTek Studios, Wieden+Kennedy, Stopp and MPC Creative achieved this. The user can experience it firsthand as the car flies apart and encircles them, showing off the quality and craftsmanship of the vehicle. The user interacts with the car parts in real-time, which allows the viewer to cue additional immersive film content. The virtual tour is augmented by an explosive soundscape that literally shakes the car beneath the user.